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In 1931, Harrods set up his own factory in Düsseldorf, Germany and began to make Piano Harrodser customized. His ideal was to let the piano he made not only meet the needs of the royal family, nobles and professionals but also let the rich educated middle class realize that the road leading to the palace of music was not out of reach.
1853 in Berlin, in succession to establish three production workshops. Bechstein followed the old manual process of piano and manufactured with the highest standards of piano. The pianos of Bechstein were just as good as artistic treasures. A piano Harrodser with model A-186, which important parts was damaged and its original sound was lost. Bechstein beautifully restored it to its former beautiful sound. Both sides trust each other. Harold commissioned the Bechstein specifically to produce Piano with Harrods brand as his customized piano.
In 1900, Harrodser Piano show at the royal palace.
At the outbreak of World War I, Harold had to emigrate to the United States to avoid damage of war and became a citizen of USA in 1917. In 1918 he became the founder of the Beethoven Association in New York, and became visiting professor on piano performance professional playing in well-known Manhattan School of Music.
In 1922, Harrodser Piano boarded the times reported.
In 1931, Harold returned to Germany to found his own piano factory in Düsseldorf with 45 employees and created a brand of piano "Harrodser" (meaning Harrods forever ). In 1932, the annual production of his piano reached 550. Harold often warned his son: "We only produce the best piano."
In 1941, Harold Bauer died. His son Bain Bauer continued to operate the company. Bain made improvement of piano process and focused all of his efforts on piano research, collection of new inspiration and new technology even if on his travel way, on exhibition and so on. In 1943, After Bain unremitting efforts, the quality of the piano has reached a new height.
During 1960 -1971, Bain purchased three piano parts factory in Germany. In 1972, Harrodser reached annual sales 500 upright pianos and 200 grand pianos, become important one in Europe and America piano manufacturers.
In 1922, Harrodser Piano publicized in the magazine.
In the later 1980s, due to the lag of business strategy, Harrodser business began to shrink.
In 1992, Harrodser employed Johannes Jütting as its CEO, who developed a clear strategic goals, implemented new marketing strategies and vigorously expanded the new market. Harrodser broke sales records, reaching 2000 pcs annually.
2002 Harrodser set up a new factory in Indonesia because of Indonesia's timber and labor cost advantages. Piano Harrodser are made with modern equipment and high quality standard.
Since its inception, Harrodser has always adhered to make “The best piano” (Harrods Forever)" as its core concept brand and paid particular focus on the piano manufacturing technology and R&D. It takes several generations of Harold's family with unremitting process and technological innovation to win the reputation of the piano manufacturing experts and respects of musicians and great masters all over the world.